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ABOUT 

MUVA’S MODEL MAGIC IS A MODELING COMPETITION DIRECTED AND PRODUCED BY LOLA SYKES AKA “MUVA” OF MAKEUP MUVA LLC. THIS NEW WEB SERIES, THAT FOCUSES ON MODEL DEVELOPMENT HAS DRAWN THE ATTENTION OF MODELS FROM ALL OVER THE UNITED STATES AND NOW HAS THE ATTENTION OF MODELS FROM AROUND THE WORLD!

THE MODELS ARE HOUSED IN AN ATLANTA MANSION FOR FOUR DAYS AND ARE TREATED LIKE ROYALTY DURING THEIR STAY. MODELS MUST COMPLETE A SERIES OF RANDOM CHALLENGES GIVEN BY MUVA THAT SHOWCASE THEIR MAKEUP APPLICATION SKILLS AS TAUGHT BY MAKEUP MUVA LLC. MODELS MUST ALSO TAP INTO THEIR CREATIVITY WITH WARDROBE AND EXECUTION.

THE SERIES DOESN’T ONLY FOCUS ON THE COMPETITION, ITS MAIN FOCUS IS TO EXPOSE SOME OF THE CHALLENGES REAL WORKING MODELS FACE IN THE INDUSTRY THAT SEEMS TO OVER WORK AND UNDER PAY MODELS. SOCIAL MEDIA HAS GIVEN ANYONE WITH A PROFILE AND A CAMERA THE OPPORTUNITY TO CALL THEMSELVES A MODEL. BECAUSE OF THIS, PHOTOGRAPHERS AND BRANDS BELIEVE THAT THEY CAN PAY MODELS IN PRINTS AND “EXPOSURE” AFTER THE MODEL HAS DONE MOST OF THE WORK. PROFESSIONAL MODELS ARE SUFFERING BECAUSE OF THIS NEW AGE OF MODELING.

MUVA’S MODEL MAGIC HIGHLIGHTS THE HARD WORK AND CREATIVITY THAT HAS TO GO INTO EVERY PHOTO SHOOT, FASHION SHOW, AND MODELING JOB. THE MANSION HUMBLES EVEN THE MOST EXPERIENCED MODELS AS THEY GET A GLIMPSE OF THEIR COMPETITION’S DRIVE AND ABILITIES AFTER THE FIRST CHALLENGE.

MODELING IS AN ART. PRACTICE MAKES PERFECT AND THIS SHOW CHALLENGES THE MODELS IN WAYS THEY’VE NEVER BEEN CHALLENGED BEFORE. 

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